We had a single rainy LA day to capture content for 3 campaigns. Speed was the name of the game, and in the end we produced:
- 1 short 8min branded doc
- 2 :60 hero CTV ads
- 2 :60 doc cutdowns
- 15 paid social ads
- Product & lifestyle photography
Momentous
When Arnold Schwarzenegger’s the client, expectations aren’t exactly low.
Momentous came to us because they needed a trusted creative partner who could produce a large volume of content to support the launch of their partnership with Arnold. The catch? We only had 10 hours with him(which turned into 6).
As arguably the most synonymous name in fitness, Arnold’s partnership with Momentous called for content that could live up to the scale of his legacy—and sustain it over time.
No pressure …
All in a day's work ...
A wide net
Momentous needed to make a big splash and reach the largest audience possible with their media strategy. With this in mind we helped them come up with the right creative architecture – meticulously tailoring the content to optimize performance across TV, Instagram, Facebook, Youtube & Amazon.
Be Trend Proof (:60 spot)
Arnold doesn’t follow trends, he outlasts them! As an ‘anti-supplement’ supplement brand, Momentous doesn’t follow trends either. In this spot we leaned into the idea of being ‘trend proof’ and sticking to what’s proven instead of chasing the ‘next big thing’.
A Strong Legacy (Doc)
In this short documentary, we set out to draw the very real connection between Arnold’s relentless, no-compromise approach to fitness and Momentous’s equally rigorous standard for crafting high-quality supplements. With full access to Arnold’s personal film archives, we seamlessly intercut past and present—building a narrative that doesn’t just tell a story, but reinforces a shared philosophy of discipline, precision, and excellence.
A New Kind of Fiber
In this spot, the goal was to reframe how people think about fiber—shifting it from an overlooked nutrient and making the case that what happens inside your gut shapes everything from performance to longevity. For everyone. And Arnold’s no-nonsense, no-BS style was the perfect vehicle to drive the message home—cutting through the noise with clarity, authority, and conviction in a way that only he can.