To help launch the redesign of OXO’s iconic Pop Containers, we created a campaign to show how the containers can transform storage in any room. We shot for 3 aspect ratios and delivered each in various lengths from :15 – :60 giving OXO the ability to run the spot across all channels and platforms.
In addition to the hundreds of product videos and social ads we’ve made for OXO, we’ve also created a handful of commercials and campaigns for them over the years.
OXO asked us to create a digital spot to promote its line of coffee and tea brewing products. We infused the video with sumptuous closeups of cascading beans and slow-motion coffee pours to stoke caffeine cravings and inspire viewers to brew their perfect cup.
In order to show OXO’s breadth of products and categories we created this spot pulling content from years with of product videos. This spot turned out to be by far OXO’s most successful paid campaign to date. Racking up over 11MM views on Youtube alone and with a 48% completion rate, which is +114% Google’s benchmark
Production Company: Recreation Films
Director: Matt Donovan
Director of Photography: Matty McClain
Producers: Chris Gaida, Dana Inglehart
Associate Producer: Tom McDonald
First ADs: Delavega, Cullen Belleville, Ed Helman
First AC: Andreas Roalsvig, Taylor Dekker
Gaffers: Cory Dahn, Stefan Skripak, Jesse Sperling
Art Leads: Andy Aidekman, Lisa Lowe, David Brenneman, Elysia Belilove
Art Assistant: Haley Lukaczyk, Camille Boismain, Elizabeh Sanchez
Production Assistant: James Cross, Collin Ullmann
Runner PA: Richard Ibezim
Editors: Nathaniel Cunningham, Mauricio Soto, Anthony Johns
Make-Up: Rashida Bolden, Charles Zambrano
Actors: Beatriz Ramirez, Penelope Ramirez, Laval Alsbrooks, Ingrid Roumengas, Aysha Hamed, Tinuke Adentunji, John Anantua, Morgan Starr, Giancarlo Carmona, The Cunniffe Family, Tim Tracy, Andrew Matthews, Christine Snow, Patricia Lawrence, Anisah Jabar