To shoot OXO’s line of baby and toddler products, we adapt our studio and production plan to accommodate our young stars. We bring in trusted child performance coaches and foster a calm, baby-friendly atmosphere on set to keep babies relaxed and smiling.
OXO Product Videos
To help drive sales and brand awareness across point-of-sale platforms, OXO enlisted us to create videos that showcase their products’ unique features. We worked with OXO’s brand team to develop the videos’ look and feel. We maximized quality and efficiency by bringing all phases of production under one roof. To date, we’ve produced over 400 product videos, which have been used across OXO’s digital marketing portfolio.
We created a series of step-by-step recipes videos to help OXO engage audiences on their social media platforms and blog site. The 1 minute videos teach viewers how to master essential culinary skills, such as carving a turkey, making pie crust, roasting a variety of vegetables, and more. Watch the videos >
OXO products are designed for use in every room of the home. We’ve built modular sets that allow us to efficiently shift from shooting in one scene (kitchen, bathroom, office, pantry, etc.) to another. Each set is designed with careful attention to OXO’s brand aesthetic.