Creative alchemy

Everytime we put fingers to keyboard to tap out a new concept or fire up the camera, we are blending the emerging technology at our fingertips with artistic vision. We love all forms of creative, but boy, is it a blast to play with robots and generative AI. 

These things are contagious in our industry. No one is immune to getting excited about the tools that allow us to bring ideas to life, whether it’s a production assistant or a client. Today, the tech we use on set and the software we use in post-production are also becoming increasingly intuitive. Anyone on our team can work extremely quickly from concept to delivery with far less complexity than generations past. The speed helps us to experiment and prototype our way to success beyond what we dreamed of doing a decade ago. 

This year, we’ve been building out a new pet project in a part of our spacious studio: Rec Labs. It’s an opportunity for us to embrace technology and to really roll up our sleeves and play with fresh ways to capture content for brands. Already, the Labs are generating an immense amount of passion – it feels like we are kids being given free time during the school day to play. The magical synergy that arises when a group of creative minds merges with emerging technology is the reason we got into this biz. Let the collective trailblazing continue.