Hundreds of videos, tons of friends

At this point, it’s well over a thousand pieces of unique content that we’ve developed and produced for OXO over only a handful of years. Pretty impressive knowing how important the details are to this high-design brand. All of the content we created had a heavy focus on food & prop styling, and required a buttoned-up process at each phase of production to make sure everything looked & moved perfectly.

Looking back, we often remark upon what it took to “build the machine” to produce content at such high volume over a short period of time. It was the almost military-style planning, the dedicated people, & the stamina to never rest on our laurels & make sure that the “aspirational” look & feel of each video was showcased as much as the functionality of each product. But what is even more remarkable were the bonds we developed with OXO staff, our crew, the talent… the laughter, birthday celebrations, tequila shots, and life milestones that we shared on set as we got older, got married, brought children into the world. Arguably, the things that would never make it on screen, but were molded into the DNA of all of this production; those invisible things are what make content even better & the art of collaboration really special for us.