Remaking a popular TV commercial

When clients ask us to do crazy difficult things, we say hell yeah and we exceed their expectations.

We pulled off a complex, remote photoshoot in Barcelona, Spain working with clients & VFX partners in multiple time zones during peak pandemic to create billboard & other OOH assets that perfectly matched a TVC. 

Small details like sourcing the exact (one of a kind) wardrobe from rental house–without any tips or leads provided to us–were ‘fun’ challenges along the way. At lightning speed we had to renegotiate talent contracts, while vetting creatives in Spain and across the country in Portland, OR who could help us recreate everything based off of very little information and low-res imagery from the previous TV ad. Painstaking effort went into building VFX backgrounds & assets to perfectly mirror each detail.

Actors, production folks and producers are just like anybody else… they work a LOT harder than it often appears on the surface. Long days, weekends & a whatever-it-takes attitude was the recipe for these ads that are continuing to run globally more than a year later.