Cuisinart

Cuisinart is one of those iconic brands that everybody knows and trusts. Following a full brand refresh in the first half of 2024, they came to us for help translating their new look and feel into video. Working closely with the brand team we developed a simple, organic look with warm natural sunlight that felt real and not overly polished but still premium and product focused. To kick things off we produced 6 hero product videos in our studio for some of their top sellers.

The project required a quick turnaround so we hit the gas, streamlining the creative and pre-production process and shooting all 6 products in just 2 jam packed days on set.