To kick things off we produced 6 hero product videos in our studio for some of their top sellers. Working closely with the brand team we designed a look that feels authentic and approachable yet still decisively premium.
Cuisinart
Following a full brand refresh in the first half of 2024, Cuisinart needed our help upping the quality of their product videos to match the quality of both their products and the brand overall.
And while the client was new, the challenge was not. So we did what we always do: we asked a boatload of questions, rolled up our sleeves and got busy. Below are a few examples of what we came up with.
To Cuisinart, like all iconic brands, details matter. So we faithfully infused the new guidelines into every aspect of the video production – from lighting and lenses to wardrobe and set dressing, and everything in between.
The project required a quick turnaround and having a flexible kitchen studio was key. Between our modular set design with swappable surfaces and our extensive in-house prop inventory we were able to transform our kitchen to fit the new Cuisinart aesthetic.
Shooting entirely in our studio allowed us to maximize what we were able to capture each day on set. We filmed 6 hero product videos in just 2 days, and with our real time set-to-post workflow were able to deliver the first final cut the following week.