Beyond the :60 hero we created assets for social, paid and retail as well as breakout spots for each product in the line. With fifteen deliverables including :06, :15, :30 & :60 versions in 16×9, 1×1 and 16×9 ratios the client was able to truly maximize the reach and overall value of our collective efforts on this one.
Casabella – Power Scrubber
We had a lot of fun with this one. Casabella asked for our help tapping into a younger market with the launch of their Power Scrubber line. This category of cleaning product has been having a bit of a moment on social media and the idea was to lean into the trend.
This campaign represents a new, bolder creative direction for the brand – one that still focuses on key features and benefits but does so with storytelling to really convey the experience of using Casabella products.
The REC team delivered a level of creative thinking & efficiency that—in all honesty—we haven’t experienced with any other agency. I truly have a ton of respect for their process.
Mindy Dang, Brand Manager
Deliverables
Photography
Shooting still photography in tandem with video can come with its challenges. But we’ve developed a smart process to make it as seamless and as productive as possible. On this project, during and in between video setups we captured a mix of lifestyle and product shots for use across retail, digital and packaging.
Dir: Matt Donovan
DP: Matty McClain
Producer: Andrew Jennings
1st AD: Nick Romano
1st AC: Willa Pisarski
Gaffer: Duell Davis
Key Grips: Roberto DeCecco, Lester Beck
DIT: Dylan Tanella
Photography: Adrian Mueller
Production Designer: Meghan Chou
Art assistant: Zachary Grant
HMU: Evilise Quijano
Wardrobe: Ali Keener
Talent: Taylor Hennings
Production Assistants: Christian Williams, Charlie McCollum
Brand Creative: John Staffen
Brand Manager: Mindy Dang
Editor: Jakob Zieman
Color: Strack Azar
Sound Design: Pete Morse