GSK: Bexsero

New York creative agency Sudler & Hennessey recruited us to create video content for GSK as part of an international marketing campaign promoting Bexsero, a first-of-its-kind vaccine.

The spot needed to communicate the importance of immunizing against Meningoccol Disease,  which is easily misdiagnosed and can be fatal, especially in young children.

The production required capturing overlapping storylines with a large cast that included children and infants, and needed to be turned around quickly.

Production Company: Recreation Films

Director: Matt Donovan

Director of Photography: Matty McClain

Partnering Agency: Sudler & Hennessey

Line Producer/PM: Kate Balandina

First AD: Jeff Nash

First AC: Troy Dobbertin

Gaffer: Steve Becker

Production Designer: Ian Salter

Art Director: Russell Mangicaro

Prop Stylist: Abby Manock

Baby Wrangler: Meryl Salzinger

Wardrobe Supervisor: Ornella Chiossone

Make Up Dept. Head: Alyssa Bono

Edit: Recreation Films

Music: Rumble Audio

Color: Post Pro Gumbo

Client: GSK