The spot needed to communicate the importance of immunizing against Meningoccol Disease, which is easily misdiagnosed and can be fatal, especially in young children.
New York creative agency Sudler & Hennessey recruited us to create video content for GSK as part of an international marketing campaign promoting Bexsero, a first-of-its-kind vaccine.
The production required capturing overlapping storylines with a large cast that included children and infants, and needed to be turned around quickly.
Production Company: Recreation Films
Director: Matt Donovan
Director of Photography: Matty McClain
Partnering Agency: Sudler & Hennessey
Line Producer/PM: Kate Balandina
First AD: Jeff Nash
First AC: Troy Dobbertin
Gaffer: Steve Becker
Production Designer: Ian Salter
Art Director: Russell Mangicaro
Prop Stylist: Abby Manock
Baby Wrangler: Meryl Salzinger
Wardrobe Supervisor: Ornella Chiossone
Make Up Dept. Head: Alyssa Bono
Edit: Recreation Films
Music: Rumble Audio
Color: Post Pro Gumbo