Before you dive into the work below, here’s the story of how we did it. To this day we’re so proud of not only what we accomplished for and with OXO between 2017 and 2021 but HOW we accomplished it. Much of the workflow and process we designed during these years carries into our work today, And taking a page from OXO’s book, we’re continuously evolving and improving upon them, knowing things can always be … better.
OXO: Various
OXO came to us with a 3 part challenge:
1) make their content as slick & thoughtful as their products
2) take them from a few videos per year to more than 150 per year
3) design a winning content playbook that would bring them lasting value beyond the content itself
As OXO’s content partner we created thousands of pieces of content, including over 1,000 product videos, commercials, brand films, how-to’s & recipe videos. All with a customized production pipeline that helped to transform their brand & increase sales by over 20% YOY, four years in a row.
OXO Case study: Long story short
Product Videos
OXO needed us to come up with an elevated take on product videos, one that reflected the thoughtful design of their products. Through simple but clever graphics, cinematic lighting & aspirational styling we gave them exactly what they were looking for.
To the right is 1 of over 1,000 product videos we created across all categories including cooking, baking, cleaning, coffee, bath, organization, grilling & their Tot line.
POP: Endless Possibilities
To help launch the redesign of OXO’s iconic Pop Containers, we created a campaign to show how the containers can transform storage in any room. We shot for 3 aspect ratios & delivered each in various lengths from :15 – :60 giving OXO the ability to run the spot across all channels & platforms.
Brand Anthem
In our continued collaboration with OXO they asked us to create a short brand film that communicated their company values & meticulous approach to product design.
Hero Brand Spot
In order to show OXO’s breadth of products & categories we created this spot pulling content from the mountain of product videos we’ve produced for them over the years. This spot is by far OXO’s most successful paid campaign to date. Racking up over 11MM views on Youtube alone & with a 48% completion rate, which is +114% Google’s benchmark.
OXO Brew Film
OXO asked us to create a digital spot to promote its line of coffee & tea brewing products. We infused the video with sumptuous closeups of cascading beans & slow-motion coffee pours to stoke caffeine cravings & inspire viewers to brew their perfect cup.
How-To's
We created a series of step-by-step recipes videos to help OXO engage audiences on their social media platforms & blog site. The 1 minute videos teach viewers how to master essential culinary skills, such as carving a turkey, making pie crust, roasting a variety of vegetables, & more. Watch the videos >
TOT Compilation
To shoot OXO’s line of baby & toddler products, we adapted our studio & production plan to accommodate our young stars. We work with top child wranglers & foster a calm, baby-friendly atmosphere on set to keep babies relaxed & smiling.
OXO 30th Anniversary Film
With OXO turning 30 they came to us to tell their story. While we’ve gotten to know OXO quite well over the past 4 years as their content partner of record, this project took us back to the beginning and we were honored to bring their history to life.
Client: OXO
Production Company: Recreation Films
Director: Matt Donovan
Director of Photography: Matty McClain
Producers: Chris Gaida, Dana Inglehart
Associate Producer: Tom McDonald
First ADs: Delavega, Cullen Belleville, Ed Helman
First AC: Andreas Roalsvig, Taylor Dekker
Gaffers: Cory Dahn, Stefan Skripak, Jesse Sperling
Art Leads: Andy Aidekman, Lisa Lowe, David Brenneman, Elysia Belilove
Art Assistant: Haley Lukaczyk, Camille Boismain, Elizabeh Sanchez
Production Assistant: James Cross, Collin Ullmann
Runner PA: Richard Ibezim
Editors: Nathaniel Cunningham, Mauricio Soto, Anthony Johns
Make-Up: Rashida Bolden, Charles Zambrano
Actors: Beatriz Ramirez, Penelope Ramirez, Laval Alsbrooks, Ingrid Roumengas, Aysha Hamed, Tinuke Adentunji, John Anantua, Morgan Starr, Giancarlo Carmona, The Cunniffe Family, Tim Tracy, Andrew Matthews, Christine Snow, Patricia Lawrence, Anisah Jabar