Pepsi: Hyped for Halftime

For the 2014 and 2015 Super Bowls, we teamed up with Pepsi to create content around a series of pop-up experiences to inspire fans to get #hypedforhalftime.

This piece is from 2014, when we shot in three cities and froze our pom poms off during a good old-fashioned NYC blizzard.


Client: Pepsi

Partnering Agency: Flavorpill

Production Company: Recreation Films

Director: Matt Donovan

Director of Photography: Matty McClain

Producer: Noah Meisner

Edit: The Shed

Sound Mixing: Julian Evans

GFX: Nick van der Grinten