This piece is from 2014, when we shot in three cities and froze our pom poms off during a good old-fashioned NYC blizzard.
Pepsi: Hyped for Halftime
For the 2014 and 2015 Super Bowls, we teamed up with Pepsi to create content around a series of pop-up experiences to inspire fans to get #hypedforhalftime.
Partnering Agency: Flavorpill
Production Company: Recreation Films
Director: Matt Donovan
Director of Photography: Matty McClain
Producer: Noah Meisner
Edit: The Shed
Sound Mixing: Julian Evans
GFX: Nick van der Grinten