Uniqlo: Thank you, Roger.

For UNIQLO’s LifeWear Day 2022 in Japan, the brand wanted to surprise Roger with a heartfelt and inspirational Thank You film. Internally dubbed (by us) ‘Operation Make Roger Cry’, this film needed to honor Roger’s legendary career, the incredible impact he’s made on young athletes and his enduring partnership with Uniqlo over the years.

With just one week before the event we produced this project along with JNProductions and Uniqlo’s amazing creative team, filming in NYC and setting up remote capture at retail stores and Uniqlo offices around the world.