Housewares Video Heroes
Our content featured by marquis brands
After getting waylaid by the pandemic, we finally visited our clients and made new friends at The Inspired Home Show. This event stands as the world’s leading expo of it’s kind. Imagine thousands of kitchen, cleaning, wellness and wired products. Envision countless industry folks wandering an eye-popping labyrinth of gadgets. Two of the biggest, marquis brands featured our housewares video content prominently at their booths. You know them, because you own their products in your kitchen drawers or closets. (Their products always exist, without fail, in every home location we rent for our content shoots.) These clients of ours, OXO and Bradshaw Home, attract retail executives and buyers seeking to be wowed by innovative products.
An unbeatable process driving sales and engagement
Most notably, for OXO and Bradshaw Home we created an unbeatable video content workflow. Our special sauce comes from a decade of well-honed techniques. The process provides an easy and highly efficient client experience. We deliver literally thousands of hero product videos (plus supplementary assets for social and more) in a consistent, high quality fashion. Take a sneak peek at this high level snapshot of how each phase of production typically unfolds:
- Pre-Production: define products, create video briefs, ship products, draft shot lists, reviews and approvals
- Production: dress sets, pre-light, capture an efficient volume of content with a nimble crew and cutting edge equipment (often involving top quality food styling), clients attend live in studio or remotely from anywhere in the world
- Post-Production: editing and motion GFX, reviews and approvals, color grading and sound mix, edit alt aspect ratio versions, deliver final assets
Upon implementing our process for clients, it serves as a longterm boon that improves sales across various categories for any SKUs featured. Our statistical metrics back up our shared success. Clients benefit from boosts to millions of views, drastically increased YoY conversion rates, massive lifts in brand and product interest, and far greater reach and engagement. For precise metrics, check out our creds deck. 🙂
The venue, McCormick Place Convention Center, stands as the biggest of it’s kind in North America(!). The Inspired Home Show creates a unique opportunity for us to connect in person and lay some groundwork for future projects.
Let’s have even MORE fun!!
After a couple of long days of sharing stories and logging steps around the venue, we earned a break from housewares video discussion. Time to indulge in Chicago–a city that never disappoints for some terrific meals and comedy!
