Audi: MIA + Janelle Monae

To help launch the 2015 Audi A3, we developed multi-channel content for Audi’s #paidmydues campaign. The campaign was built around simultaneous concertsM.I.A performing in NYC and Janelle Monae in LAduring which each artist performed a duet with a hologram of the other.

The two :60 spots tell the behind-the-scenes story of each artist’s struggles on the path to success.

Watch Janelle Monae’s side of the story.

Client: Audi

Agency: HUGE, MKG

Production Company: Recreation Films

Director: Matt Donovan

Director of Photography: Matty McClain

Camera Operators: Matty McClain, Reuben Kleiner, John Moody, Chris Kimling

Color: Charlie Anderson

Edit: Recreation Films

Sound Mixing: Julian Evans

GFX: Nick van der Grinten