The two :60 spots tell the behind-the-scenes story of each artist’s struggles on the path to success.
Audi: #PaidMyDues MIA + Janelle Monae
To help launch the 2015 Audi A3, we developed multi-channel content for Audi’s #paidmydues campaign. The campaign was built around simultaneous concerts—M.I.A performing in NYC and Janelle Monae in LA—during which each artist performed a duet with a hologram of the other.
Watch Janelle Monae’s side of the story.
Agency: HUGE, MKG
Production Company: Recreation Films
Director: Matt Donovan
Director of Photography: Matty McClain
Camera Operators: Matty McClain, Reuben Kleiner, John Moody, Chris Kimling
Color: Charlie Anderson
Edit: Recreation Films
Sound Mixing: Julian Evans
GFX: Nick van der Grinten