We came up with a simple narrative that would allow us to show all the tools in use.
Casabella
To launch their new Click, Clean & Organize suite of cleaning tools, Casabella needed to tell a story. We worked closely with the brand and product teams to come up with a narrative that would allow us to show not only each individual tool in action but the value in owning the whole set.
Over 3 days we produced a total of 26 deliverables, giving the client outsized value for their budget.
Hero spot
PDP videos
We carefully scheduled each day on location down to the minute, allowing us to capture the absolute most content possible, including 6 individual PDP videos for e-commerce ——>
Social cutdowns
From the :60 hero we created :30 & :15 versions in multiple aspect ratios to run on social channels.