A mysterious dugout in the middle of Manhattan was enough to get New Yorkers curious and excited. But when the biggest name in New York baseball showed up minds were blown!
Delta: Delta Dugout
The Delta Dugout campaign was designed to encourage fan engagement with six Delta-sponsored Major League Baseball teams. Delta hired us to create content around a series of high profile stunts in NYC and Atlanta as a way to introduce the campaign. The videos combined got more than 10MM views, far exceeding client engagement expectations.
New York Yankees / Mariano Rivera
Atlanta Braves / John Smoltz
We surprised an unsuspecting soft ball league with a visit from Atlanta Braves legend, John Smoltz.
New York Mets / Matt Harvey
The second activation in New York was with beloved Mets pitcher Matt Harvey.
Director: Matt Donovan
Director of Photography: Matty McClain
Partnering Agency: MKG
Brand Managers: Christine Capone, Corey Smith
Creative Director: Tricia Desjardins
Production Company: Recreation Films
2nd Camera Operator: Reuben Kleiner
Time Lapse: Adrian Popescu
Location Sound: Ivo Hanak
Production Assistant: Alessandro Ciari
Edit: Recreation Films
Music: David Tobin
Client: Delta Air Lines