This was a fun one. Prince Harry founded The Invictus Games to inspire veterans & to demonstrate the power of sport in mental & physical recovery. This year he wanted to make a big splash in announcing the 2025 games headlining artist Jelly Roll.
With no rehearsal & less than 30 minutes to shoot out the entire script there was zero margin for error. Fortunately Harry & Jelly nailed it in 2 takes before being whisked away in their respective motorcades.
Somehow amid Jelly Roll’s all out media blitz & Harry’s climate talks at the UN summit, a team of miracle workers helped to get these two heavy hitters together in a small LES tattoo parlor.
Deliverables included a full length 16×9 hero edit & several cutdowns that ran across Harry’s & Jelly Roll’s social channels, racking up millions of impressions within days of its release.
Client: Invictus Games
Agency: One Twenty Eight
Production: Doorknocker & Recreation Films
EP: Karen Barzilay & David Johnson
Producer: Andrew Jennings
Writer: Michael Mackinnon
Director: Matt Finlin
Director of Photography: Matty McClain
B-Cam: Tom Chavez
Gaffer: Duell Davis
Sound: Kevin Kniowski
Make-Up: Rashida Bolden
Edit: James Yates & Matt Finlin
Color: Jun Kim